Brand Update : Palmolive Relaunched
Later, however, the company focus shifted from soaps and Palmolive was sidelined in the marketing front. There were sporadic interests in the brand but all those were
This year, the brand is again making a comeback of sorts. The brand has launched a new range of facial bars with the positioning of being Natural.
The brand is currently running the relaunch campaign.
The company is trying to bring in some freshness to the brand in this relaunch. The brand is relaunched in three variants including charcoal variant.
The brand now has the tagline » Glow Naturally » indicating that Palmolive is trying to bank on the current trend towards natural products.
It is good to see some interest in developing this brand. Palmolive have strong awareness in the market but I feel that there is no strong association with the brand which it can develop. One of the task for Palmolive is to rediscover the source of equity and build on that.
My Google Data Studio Wishlist
Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say:
This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and I understand that comes with some limitations. Still, Portent has already used GDS to:
- Overhaul our entire agency reporting with progressive detail,
- Publish a visualization on our “Dark Traffic” study,
- Map public weather data stored in the Google Cloud, and
- Solve loads of other client-specific problems
Even so, being in Google Data Studio constantly has given me a perspective few have on its shortcomings. I’ll detail GDS growth opportunities here in the hopes that Nick and crew will take them with a grain of salt, but maybe move them up the roadmap.
They’ve had many updates in the last year already on greater visual fine-tuning of charts and graphs, but for Data Studio to be the silver bullet for agency reporting it needs more ways to affect global settings across many pages.
GDS has a few built-in themes (light and dark) that help you dictate background and font colors on entire reports, but it needs a way to store and re-use custom color palettes and fonts (including size relationships) across multiple reports.
We have a style guide at our agency with hex colors and fonts we’re expected to use in all client-facing deliverables. It would be nice to capture that style and add it to a new report with one click instead of manually adding it each time.
Data Label Control
Data Studio team has already added a way to re-size data labels on charts, which is brilliant; they were almost always too small before. I’d like to see them take this control granularity a step further. Specifically:
- Choosing where labels appear on the chart (e.g., Excel-style Inside Top, Outside End),
- Copying and pasting data label treatments from one graph to another, and
- Spacing control for labels in stacked column (or other similarly crowded) visualizations
Support for Adobe Typekit or even just matching the fonts available in other Google Doc programs (like Docs or Slides) would be sufficient here. Typography and readability are essential when presenting any content, but especially in data storytelling.
Arrows, Lines, Polygons and Other Shapes
Right now, only Circles and Rectangles can be drawn natively in GDS. So often, I have to screencap my beautiful visualizations in Data Studio and then annotate them with arrows and lines in other programs. Aside from just annotating data though, we’re also working on building funnel-style visualizations for clients, and they look super clunky with only rectangles.
Aside from all the visual trappings, the data is still paramount, and some improvements there could take GDS from a great tool to an excellent tool overnight.
Support for Google Analytics’ Multi-Channel Funnels
Today, while the GDS connector for GA is pretty comprehensive, the inability to tell the Assisted Conversion story is brutal on our clients who rely on content marketing to drive results. I’ve long lamented Google Analytics keeping their attribution data separate from their primary data (in both the UI and API) and its absence in Data Studio hurts even more.
Better Documentation for Data Blending
Blending Data Sources is probably Google Data Studio’s most mouthwatering feature for data workers in theory. But in practice, it’s still very clunky; mostly because it lacks documented best practices and examples for things like join keys, date dimensions, filtering, and more.
The other day, I was trying to create a custom field to show the % change between two data points from disparate sources and aggregate it by week and was getting insane math out of it. It turns out deltas only work on a day-by-day basis. Would’ve been nice to know before I went down a 2-hour rabbit hole thinking I did something wrong.
Our most sophisticated clients want to know things like:
- How are we pacing to annual goals?
- How many conversions can I expect by the end of the month?
While I could manually enter those things in a bullet chart, one of our objectives as an analytics team this year is to automate everything we can so our content, search, and social practitioners can focus on insight and strategy.
It’s one thing to introduce a trend line, but being able to specify a regression and project anticipated performance against actuals would make GDS a killer app for not just marketing reports, but also finance.
Friendlier Error Treatments
As of my writing this, you can specify what you want to show up in a table when GDS finds a null value in a data source (either “no data,” “0,” or my personal favorite “-“). Similarly, scorecards and charts tend to break in GDS for a variety of reasons. While a glaring error message and a monkey wrench are right to see for those of us who are editing the reports, it can be jarring for clients viewing the reports. A way for us to add an “Under Construction” or “Temporarily Unavailable” message or visual to broken elements would soften the blow for viewers.
Bulk Editing for Metrics Across Scorecards and Charts
When a client decides they want to see a different metric for conversions than we’re reporting on, today I have to modify each element in the report one-by-one to make that change. It would be nice to have a global find and replace or even to highlight items that share a metric in common from the same data source and swap it out wholesale.
Thanks, Google Data Studio!
Ultimately, I’m writing all this because I care. I’m an ardent supporter of GDS and, for my money, their team is the fastest iterating product team at Google. I hope to see some of the changes I listed above adopted, but I won’t be heartbroken if it doesn’t happen. Keep up the good work!
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My Top 10 Quotes on Happiness
Happiness does not come from what you have, but from who you are and what you think.
You can be the richest person in your locality or in your office but that has no relation to you being happy. You can have the biggest house in the neighborhood but that does not mean you are happy – Well, it might make you happy but only for a very brief moment.
So, what is Happiness and what makes you feel Happy? Science says do these 11 things to be happy, and these are very simple things that each one of us can do to be happy. As we move from 2017 into 2018 , lets focus on doing things that make us feel happy in 2018.
Below are my Top 10 Quotes on Happiness
1) If you want others to be happy, practice compassion. If you want to be happy, practice compassion – Dalai Lama
2) “Tension is who you think you should be, relaxation is who you are.” – Chinese Proverb
3) “Happiness is not having what you want. It is appreciating what you have.” – Unknown
4) “In the midst of movement and chaos, keep stillness inside of you.” – Deepak Chopra
5) “Happiness depends upon ourselves.” – Aristotle
6) “In the end, it’s not the years in your life that count. It’s the life in your years.” – Abraham Lincoln
7) “Once you do something you love, you never have to work again.” – Willie Hill
8) “Family and friendships are two of the greatest facilitators of happiness.” – John C. Maxwell
9) “A table, a chair, a bowl of fruit and a violin; what else does a man need to be happy?” – Albert Einstein
10) “If you want to be happy, be.” -Leo Tolstoy
Have a Happy 2018 and Stay Blessed
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How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial
How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial Here’s a quick run down of how to use Facebook’s lead generation feature …Read More →
Brand Update : Is Santoor testing a new positioning ?
Recently an interesting twist has happened in the brand’s approach to positioning. The brand relaunched its Santoor Gold in a new avatar. Santoor Gold was launched in 2015 as a premium variant differentiated by the presence of Sakura extracts and saffron as the ingredient. The product was launched initially in the southern states like AP. Three years later, the variant is relaunched. This time the sakura extract is missing and prominence are given to the saffron and sandal ingredient.
More importantly, the ad of this variant does not follow the core positioning of the parent brand – the mistaken identity.
This is a drastic change in terms of the brand’s positioning strategy.
Watch the old ad of santoor gold here
The earlier campaign of Santoor Gold followed the mistaken identity theme. The question remains as to why the brand chose to tread a new path for its variant? One scenario is that the brand is testing a new positioning different from the age-old one with the new variant. The second scenario is that the brand chose to have a new positioning for the variant targeting a much younger crowd.
However, theoretically, it is always better to have the variants following the positioning theme of the parent brand otherwise the synergy of the brand-line promotions will be lost.
7 Mistakes Every Entrepreneur Makes & Lessons From My 1st Year as a SaaS Founder
There are 7 mistakes every entrepreneur makes… And I don’t care what you do, how you do it or how successful you are: if you’re honest with yourself, then …Read More →
10 Proven Techniques to Write Engaging Emails
Most content marketers would agree that email marketing is unavoidable for businesses. If you have got quality content, marketing emails can be more engaging and successful. Adopt these 5 easy ways to create engaging emails in your marketing strategy:
Create a meaningful Subject Line:
The subject line will often be the reason for the user to read your email. A good subject line should be short, simple and on point. Ask questions, give statement, or highlight unexpected facts, and your email will likely be opened.
Produce Great Content:
When you add great content, your email will obviously be improved. You can draw the attention of your customers by creating content that is intriguing and useful. More importantly, your content should satisfy their requirements.
Make Emails Responsive:
Making your emails responsive will enhance user experience . Design your emails and optimize them to display better on tablets and smartphones. When you create emails that are easy-to-read and navigate, you will notice more click-through.
Add More Imagery:
Good emails should be precise and attractive to keep the readers engaged. Even if you have a great subject line, no one would prefer reading a massive paragraph of text. Alongside concise content, the email should incorporate necessary images, graphics, and other components that would attract a reader.
Don’t Forget Automated Emails:
What if the customer makes a purchase? You would need to create an automated follow-up email as it is important to create a good impression for your business. An automated email that is poorly designed wouldn’t do well. Use professional templates and take some time to design such automated emails.
Make it Short:
During proofreads let every long and unnecessary sentence be eliminated so that you can remain with content that is direct and addressing what you intend. To succeed in this, you can focus on cutting your original writing into a half.
When writing your email to many people, you do not need to sound like a big corporation that is passing information to their clients. Make sure you address a single person by name, not as general subscribers.
Your Greetings Should not be Repetitive:
Do not stick to a single greeting every time you send an email. Use various greetings being conscious of seasons. You can use greetings like “happy holidays ” or “warm wishes” or “Hello from…” Do not think about a strict formula when writing. Express yourself in the best way you can.
Your Voice Should be Natural:
Let your audience realize that you are genuinely interested in the value they will receive from what you are trying to sell them. Just the way you would address a customer at a store. You can use ‘you’ to address them directly.
Reward People for Checking Your Emails:
Who doesn’t like rewards? You need to ensure your subscribers can benefit from checking your emails regularly. You can reward them in the form of e-books with exclusive tips related to your industry or inspire them with free e-courses.
Creating engaging content along with user friendly emails will help you go a long way in content marketing.
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SEO in 2018, Which Practices You Should Avoid and Why.
Link Building: Avoid Forum Posts
John Mueller posted this after someone asked if Reddit comments are dofollow. The guy wrote: “I recently commented on another thread regarding this, and I just did a double-take and Reddit comments indeed appear to not have the « nofollow »-relation? So are Reddit comments then essentially dofollow and SEO-worthy? How do they work?”
John Mueller’s response: “How does link spam with forum comments work? Very badly »
Keyword Research vs Search Volumes
Search volumes are the key to understand how your blogs and your content could impact your impressions. In order to do that, you must know the fact that targeting low search volumes could be a great avenue, especially if your content is very niche related and with an overall small following online. A solid example would be related to very high-level tech companies providing specialized tools for websites/warehouses and such. Given the number of search volumes, finding the right keyword could drastically boost your traffic, even if it has low searches.
Mobile Is The Focus
Many mobile app development companies are relying on backline optimisation for their website. Why? Because the internet is fully mobile dominated at the moment, which is why Google is now indexing mobile websites. By having an optimised mobile version of your landing page, your conversion rates and impressions will be drastically increased. This has to be done either from a technical point of view and from a content one.
Link Building Meters, Why Trust Flow Is The Essential One
By browsing websites with Majestic, it’s pretty simple to see which are the ones who are organically ranking on Google for topical trust flow. This meter is still the best tool you must check before approaching a website for link building. Once you decided which trust flow would fit your website, act accordingly and try not to break it.
Sting : Electrifying Energy, Ultimate Taste
Company: Pepsico India
Brand Analysis Count: #586