Top 3 Reasons Why Real Estate Agents FAIL With Facebook Ads
Top 3 Reasons Why Real Estate Agents FAIL With Facebook Ads STEP #1 – Get My FREE Facebook Ads Mini Course Here …
Read More →5 Best Influencer Marketing Platforms to Grow your Brand Awareness
What is an influencer marketing?
Influencer marketing is the procedure encouraged by an online influencer to associate a brand and its intended audience, with the point of getting consumer interest, prodding positive purchasing behaviour and continuing healthy client engagement. Influence marketing speaks to the advanced development of the traditional techniques for big-name underwriting and testimonial publicising. To keep up and develop their community of followers, online influencers start significant conversions and show expertise, empathy, and authenticity with their audience.
Organisations can utilise influencer marketing to accomplish different results: drive sales, contact new audiences, or present another brand or product to a particular consumer segment. Influencer marketing is among the best strategies for driving brand awareness, with the demonstrated ability to infuse pipelines with a sound number of new leads.
Best Influencer Marketing Platforms
For followers who have confidence in the judgment, authenticity, and domain expertise of their preferred influencers, each word expressed and move made by the influencer produces the correct sort of discussions. When an influencer advocates for a particular activity or supports a product, for instance, a significant number of their audience listens and reacts emphatically. Contrasted with traditional ads, an underwriting by an influencer is considered increasingly reliable and valid by the audience.
For organisations, partnering with the right influencer for all intents and purposes means accessing a friendly market and gaining mindshare among the influencer’s audience. In any case, influencer marketing achievement is rarely programmed. A confound between your brand, influencer, and their audience can reverse discharge and adversely impact all partners in the campaign.
Only one out of every odd marketing strategy works for each sort of audience either. That is the reason you need a well-planned strategy for hire social media marketer in influencer marketing to effectively convey the business results you are going for. Start by defining clear objectives and building up the methods (i.e., KPIs) by which you can evaluate/measure whether your campaign has accomplished those objectives sufficiently.
- CreatorIQ
- FameBit
- NeoReach
- Grapevine
- Heepsy
- Mavrck
- Scrunch
Brand Update : Odomos’ experiment with product forms
The Dungeons & Dragons Guide to Digital Marketing
I just gave this presentation at UtahDMC’s 2019 Digital Marketing Conference. It’s nerdy. It’s full of marketing stuff. It’s hard to explain. Have a look, and see the links further down this page:
The Dungeons & Dragons Guide to Marketing from Ian Lurie
Here are the links:
Me, Me, Me
How to find me:
- Twitter: @ianlurie
- LinkedIn: https://www.linkedin.com/in/ianlurie/
- Slideshare: https://www.slideshare.net/wrttnwrd
Cool Stuff
- How to create a 404 page using Google Custom Search explains how to create a “smart” 404 page
- Similarweb is my tool of choice for clickstream analysis. I love the competitive research opportunities.
- Butterick’s Typography is my go-to resource for great web typography.
- Also check out Better Web Typography For A Better Web. Forgot to mention this in my presentation, which was just dumb. This is a great book and a great course.
- wave.webaim.org gives you a good peek at site accessibility
Dungeons & Dragons Related
You know you want to learn more:
- The home of D&D. Be sure to look at “New to D&D.”
- Critical Role is a podcast where a bunch of nerdy-ass voice actors play D&D. I stole that description from their Dungeon Master Matt Mercer. Give this a listen, but note that you’ll get addicted. The stories are rich, the actors are hilarious one moment and deadly serious the next, and you’ll learn a lot. Oh, also: If you play video games, you’ll recognize the voices.
- https://en.wikipedia.org/wiki/Eric_and_the_Dread_Gazebo
The post The Dungeons & Dragons Guide to Digital Marketing appeared first on Portent.
Read More →SaaS Marketing: 17 Tactics To Add To Your Strategy
« What tactics should I test to grow my SaaS business? » This is a question I get asked over and over again from the founders I meet with, so I thought it made …
Read More →The Basics of Bonds for Beginners
Get more useful information and tools in our Personal Finance online training: http://bit.ly/eazl-youtube5 ($5 off) Learn what a bond is and the essential …
Read More →Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More
The post Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More appeared first on Online Marketing Blog – TopRank®.
Read More →OpenAI and Shocking AI Salaries, Bill Gates' $2b Clean Energy Fund, Playing POTUS with Fiscal Ship
Eazl Brain Boosts are weekly doses of trending stories in business and innovation applied to cutting-edge business concepts. Tune in each Friday at 10am PST …
Read More →The Future of the Automotive Dealership
Introduction to a highly opinionated thought paper.
In this paper we show how the current dealership model is not viable, and introduce 10 new business models, as well as a number of quick fixes to increase profitability of the network. Please join our webinar here
Social Media and the Role it Plays in our Lives
Social media plays such a vital role in our lives now. We can’t imagine life without it. This has become a global phenomenon and still widely spread. Social media is a medium that reaches people all around the globe. People are so connected these days; it is true that in the last 15 years, social media has taken the world by storm. Not so long ago was life still black and white? It was still a life where cell phones have not taken our lives completely and where we still use telephones to connect. The internet was used restrictedly, but this was just 10 -15 years back, and till then, social media and the internet has taken our lives by storm. It is estimated that in the next 15 -20 years, everyone will have access to the internet.
When we talk about the internet, we can’t ignore the social media sites be it Facebook or Instagram. These two sites have taken the world by storm and are conquering both the youth and the older generations. How social media gained popularity.
Social media – How it all began
When the social media sites of hi5 and Orkut was created and launched, it didn’t impact the people too much because at that point the internet was not introduced in the cell phones at a cheap rate. The internet was accessible only through laptops and computers. Although these sites like hi5 and Orkut gained popularity, the youth and older generation alike didn’t get addicted. The first internet services introduced in phones was in 1996, but the internet services were limited and really expensive, and this carried on till the year 2004 -05 when the internet services started becoming more popular in cell phones, it was around this year 2004 that the internet sensation Facebook was launched too and there’s no looking back.
With the introduction of cheaper internet rates and Facebook in 2004, the internet became a household name, and its popularity isn’t taking aback by anything since then. Let’s take a look at youth and the social media
Youth and Social Media
Previously the internet was accessible to people, but it didn’t play such a pivotal role in their life. Yes, it connected everyone, but people would use the internet only using email, but with the dawn of Facebook and other social sites, it has completely taken away the time of the youth who spends about 5 -6 hours on the social media sites such Facebook, Instagram, and other such addictive sites. Facebook was created and used in 2006-07, and Instagram was launched in 2010 and has gotten the whole world hooked on them, and this is not slowing down thousands of people are creating their Facebook and Instagram account so as we’re talking.
Effect of social media
There is a widespread effect of social media, especially Instagram and Facebook. The most common negative effect is addiction.
Addiction
The youth especially are addicted to these social media site, and social media control every aspect of their lives. They spend so much time on social media sites like Facebook, Instagram, and the latest addictive site TikTok. It can be assumed that social media has more addictive quality than cigarettes and alcohol, and this is alarming.
Sleeping Pattern
Another effect of social media is unhealthy sleeping patterns. With the youth becoming increasingly addicted, they have unhealthy sleeping patterns. Because the youth use their social media until the late wee hours of the night, they generally lose their sleep. The social media sites are not only addictive, but it also affects the sleeping patterns because the youth would use the social media sites until the late hours of the night they generally fall asleep with their phones and wake up the next day holding on to their phones.
Depression
Another side effect of social media is poor mental health. It is found in studies that the excessive use of social media results in poor mental health and poor mood, which leads to numerous mood swings. It is found that the more time you spend on the internet or social media sites, the more it has adverse effects on your mood.
Unrealistic Expectation
Because of the pressure to look good and present you in the best way at all time, this creates unrealistic expectations. For example, Instagram is a site where you upload your photos so generally the youth or the older generation would like to upload only photos where they look good, or they would like to upload photos of places they’ve visited. This instant need to look good and present yourself and your lifestyle in a grand manner lead to harming ways in which the individual either spends so much money to look good and spend money on their trips just so to look good on social sites and impress their followers on Instagram.
Ruins Body Image
If you scrutinize Instagram, you’ll see that the celebrities play a major role in it and the celebs would post a picture of their perfect body and rich lifestyle and this creates such a disparity between the celebs and the common man. The common man starts building negative body image, and they would also like to become more like the celebs, and this harms them more than anything else.
Briefly
It is therefore important to curb our needs and use of social media. If we use social media in moderation then there are no ways we’ll get addicted to it, and we can perform our daily functions without many troubles because social media really mess up with our daily functionality instead of doing our homework we spend our time on the social sites and this creates havoc to our daily lives.
Finally
To conclude, it is important to maintain moderation in life, be it in everything we do. So the same goes to social sites if we spend around 1 hour or at the most two hours on the social sites this doesn’t hamper with our daily lives and routine and it is good to be connected too.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.