Home / BLOG / Page 32

2018 Media And Entertainment Benchmarks Report

I used to frequently share stats and trend data on digital media usage here. So when Future Buzz community member and past contributor Ed Zitron linked me to The Media Benchmarks Report it was good inspiration to start doing this again, as I know readers here are always hungry for fresh research. This report from friends at Mixpanel aggregated the data of 349 different media and entertainment companies, spanning 3.5 billion users, analyzing 65,798,306,528 different events between January 2017 and February 2018.

It found a huge amount (full report) of interesting tidbits about audio streaming, video streaming, gaming and written media. I plan on referencing parts of this in future presentations and columns throughout the year but thought all of you would benefit similarly. Thanks to Mixpanel for putting together data from usage of the product (something we have done from Google Analytics data in the past). The macro insights are always so interesting and it’s generous for analytics providers to share this with us to give a 1,000 foot view of the world.

Following are some cool call-outs and executive summary bullet points.

Audio Streaming
  • People predominantly listen to streaming audio during the week on desktop (11-20% more on Mondays, Tuesday, Wednesdays and Thursdays), with use across the board dropping on the weekends, precipitously when it comes to desktop, suggesting people are mostly listening to music at work.
  • People’s audio streaming tends to be longest on mobile (the median being 6m3s on mobile apps and only 3m on desktop) – the products in the 90th percentile of listenership tend to get 13 minute-long sessions on mobile, and 14 minutes 9 seconds on desktop.
  • Mobile is sticky – the median mobile product has 3 month retention rate of 8%, and the desktop 90th percentile has 10%. The 90th percentile of mobile based audio products by retention around 40% of their users after 3 months.
Gaming
  • The median gaming product has an average daily active user growth of .18% – meaning for every thousand users a game has, it’s growing around two users a day. The most successful games are growing just under 3% a day.
  • Mobile apps tend to get much longer play-sessions – 6 minutes 6 seconds for the median, 11 minutes 8 seconds in the 90th percentile of scores. In contrast, desktop-web games only got 4 minutes 2 seconds and 9 minutes respectively.
  • The median conversion rate for games was 1.5% – but at the 90th percentile of conversion, it was 11.5% – in both cases, it’s incredibly difficult to convert to a paying customer.
Video
  • The median growth for a video streaming product was 0.2%, which means over the course of the year they’ll double their userbase. The 90th percentile saw a 2% active daily user growth – so in 42 days, they double userbases.
  • Media streaming sessions are much longer in the median on mobile (4 minutes 3 seconds) than on desktop (2 minutes 6 seconds). However, screen size clearly comes into the conversation when it comes to desktop, with mobile getting 7m7s vs desktop’s 10m at the 90th percentile.
  • Mobile app usage is highest on the weekends, with desktop video dropping through the floor 20-30% on Saturday and Sunday. In the week, the pattern inverts, with desktop video becoming king and mobile apps dropping, with all video streaming dipping under on Fridays.
  • People will absolutely pay for content they love, with a 6.2% median conversion rate on video, and a whopping 23.7% at the 90th percentile. This combines both one-offs and subscriptions.
Written Media
  • Elite written media mobile apps are, quite simply, the best of any of the product segments measured at gener-ating recurring users, with the 90th percentile managing a staggering 11 visits per month (30*.37=11.2). On the flipside, it is very difficult to get even the best of mobile web users to continue on with a website.
  • The 90th percentile in written mobile is very strong. While that trendline hasn’t totally flattened out, retaining 50% of readers three months after their initial appearance is quite simply fantastic. Web and mobile retention are different animals – both trailed off to at best 10% after 4 weeks.
  • Mobile is king again – the median read written media on mobile apps for 4 minutes and 3 seconds, the 90th percentile reading a ridiculous 9 minutes 3 seconds. Desktop web saw only 2 minutes 4 seconds on desktop median – with 5 minutes 1 seconds on the 90th percentile.
  • It shouldn’t be a huge surprise that people do more reading on their phones and computers during the work week. Monday through through Thursday saw desktop web – with Tuesdays being the king – absolutely dominate (17%, 22%, 20%, 10%)- and it was the only side that didn’t drop off on Fridays. However, on weekends every written product gets read less – be it mobile apps, mobile web or desktop. In general, mobile apps were slightly more competitive than mobile web.
  • Only a median of 2.2% people convert to paying customers in written media – but in the 90th percentile, that raises to a remarkable 10.8%. That’s actually good news for the most successful media.

Read More →

Defining Your People-Centric Culture

Image courtesy of Pixabay

I originally wrote today’s post for CMSWire. It appeared on their blog on May 8, 2018.

While customer experience strategies and transformations must include a priority focus on the employee experience, they often don’t. Many companies believe they can improve the customer experience without improving the employee experience.

Big mistake. The correlation is real. Happy employees lead to happy customers.

Tags: 
leadership
people-centric
employee experience
Annette Franz (Gleneicki)
corporate culture

Read More →

Benefits of Using Services of Digital Marketing Agencies

Online business has hit all time high worldwide, as major and minor organizations are building their own websites and attempting to woo the internet public. Marketing online is hugely different from offline promoting, as the strategies of wooing consumers differ enormously. This is where digital marketing agency steps in and assures that online marketing, from building websites to assuring that they get high search engine rankings, is served to clients as a one complete package. Without the assistance of a digital marketing service it’s impossible for businesses to enter the online market and come out victorious.
Also Read
Digital Marketing is a Necessity
Internet Marketing Tips – Latest Trends Deciding Success

Following are main benefits of hiring digital marketing agencies:

  • The main benefit of using services of a digital marketing company is that these agencies are backed by years of experience and know very well the online world of marketing. Because there are vast differences between the online world and the offline world of promoting, getting professional help for high performance of a website is highly suggested.
  • Digital marketing agencies have specialists on their board who know what a specific client website contains and how it can be promoted digitally. From keywords rich content to promotions on social media, all options are at hand and it is up to these agencies to use these options according to their understanding.
  • Search engine optimization is the greatest benefit of using services of a digital marketing agency.
Conclusion
Marketing on the web serves no end unless people routinely visit an organization’s website and see its products and features. The race in the online market these days is for the most part about, getting high rankings in search engines. High rankings in search engines naturally transfers into the popularity of the website and also increase in consumer awareness. A digital marketing agency is very much aware of this and henceforth can be trusted with the duty to raise a website’s search engine rankings. They know how to go about it and whether they should adopt a content-centric strategy or promote the site on social media.

Author Bio

Rose digital is the leading NYC based marketing agency, that specializes in providing app development, web design services. Get in touch if you looking for Digital Marketing Agencies NYC.  

Read More →

Brand Update : There is a little bit of Nerolac in your Life

Nerolac, which has a legacy of more than 100 years has always been playing second fiddle to Asian Paints in the Indian paint industry. Both in the field and advertising space, Nerolac was not able to beat the market leader Asian Paints. Probably after a long time, Nerolac had hit a bullseye in finding a credible message for its consumers.
The latest campaign of Nerolac- There is a little bit of Nerolac in your life, is a creative breakthrough for this brand. Everyone who has seen the ad was surprised at the message – the fridge, the car, the appliances are painted with Nerolac. That indeed is a powerful message which will change the way the brand is perceived. 
The basic idea is to leverage the brand’s credibility in the industrial segment to the consumer segment. Indian paint industry which is worth around Rs 47000 crore is classified into Decorative Segment and Industrial Segment. Decorative Segment constitutes 75 % of the total market. Asian Paints is the market leader in the whole paint industry with a whopping 41% share while Nerolac has a share of 14 %. But in the Industrial segment, Nerolac leads with 35 percent share. 
To counter the market leader Asian Paints iconic campaigns capitalizing the emotions associated with color and home, Nerolac so far tried all strategies including roping in Big B for their campaigns but with limited success. 
This time, the brand roped in the energetic Ranveer Singh as the brand ambassador. But the star of the campaign is the Big Idea. The campaign is very effective in driving the home that the home appliances which usually have the durable painting are being painted by Nerolac. That message instantly conveys credibility to the brand. Nerolac was able to give a piece of very powerful evidence to its core strengths – performance credibility. Ranveer Singh brings a touch of humor to the whole proposition. 
This idea although very powerful does not have longevity in the sense that this cannot be continued for long. The brand needs to milk this idea within a short span of time and then move on with some sustainable proposition in the next phase of the campaign. For now, hats off to those brains who came up with this idea. 

Read More →

A Video Called « Top 5 Cool Free Software (You Haven’t heard of) – ThioJoeTech » about top software

Top software and Top 5 Cool Free Software (You Haven’t heard of) – ThioJoeTech Top 5 Cool Free Software (You Haven’t heard of) – ThioJoeTech « A list of my favorite freeware that I use often. They’re all really useful. ▽ List of the software ▽ F.lux: https://justgetflux.com/ Rainmeter: http://rainmeter.net/ Puush: … » — Please share this:

Read More →